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Taj X Savour & Aura

Updated: Feb 16, 2023

A union of entangled traditions. Conspicuous choices are slowly paving way for more informed, conscious choices we make in life. The last two years have taught us that there’s no greater joy than the joy of maintaining good health and well-being for ourselves and our loved ones.

There’s greater appreciation for the gift of life as we learn to make controlled decisions towards various vectors in our livelihood. The very definition of luxury has perhaps made a gradual shift from material choices to experiential memorabilia.

The stigma associated with mental health is a pervasive phenomenon all over the world, especially so in our land. Research by the WHO has shown that all over the world, 1 in 4 people will experience a mental health issue any given year. In India, reports have shown that at least 6.5 per cent of the Indian population suffers from some form of a

serious mental disorder, with no discernible rural-urban differences.

The shortage of mental health professionals and the apprehension surrounding the subject has contributed to further complications. A grave fact shows that the Indian government spends less than 33 paisa on a mental health sufferer, which is just 0.05% of the annual healthcare budget, making this a starling fact for a nation which accounts for over a billion people. It further doesn’t help when we realise that there’s only one medical professional per lakh for treating mental illnesses in our nation.

As travel opens slowly and steadily, there’s growing evidence that people from cities are making travel arrangements to visit places that offer quaint and relaxed surroundings. The shift to working or studying from home has made the longing to step outdoors more desirable and there are more people adding on to this bandwagon. Travel truly has become the new luxury. It is not just about visiting the shopping streets, restaurants and other cultural hotspots anymore. People are investing a great amount of time and money to travel to places that offers them a ‘retreat’ from their daily stressful live.

De-cluttering the excess from our lives make us appreciate the little joys, pulls us closer to nature. The very essence of Savour & Aura lies in this truth. The pristine, palatial, and truly traditional hotel properties in India brought forth by the pioneering Taj hotel group brings great admiration for all homegrown brands in India. A true example of our roots to global audiences entering our land, we often find ourselves drawing parallels with the virtues of Taj- a stalwart in the hospitality industry. A name synonymous with Indian culture.

Experience the essence of our joyful creations in the protected lap of luxury, bliss, and tranquility as we bring forth one of our most exciting edits- Taj x Savour & Aura.

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