Updated: Nov 20, 2021
Living in harmony with nature has been an integral part of Indian culture. This has been abundantly reflected in a variety of traditional practices, religious beliefs, folklore, arts and crafts, and in the routine lives of the Indian society from time immemorial. Nature has always been very vibrant, giving and resilient to a very large extent. We, as Indians, take utmost pride in our strong cultural heritage, and our religious teachings remind us to protect and nurture nature. If we take a look at Hinduism, the community worships the sun, wind, land, trees, plants, and water which is the very base of human survival. In this sense, nature and culture become intertwined. India is a culturally rich and diverse country where people speak many different languages, with many communities which live in their respective social structures completely depending on their environment to ensure their livelihood.
Being Indians, one of our strongest attributes is our sense of smell which takes us back to the smells from our kitchens and the smell of our land. The aroma of our favorite food, or the odour of wet earth on a rainy day—our sense of smell has the power to lift our moods and transport us to a different time.
While aromatherapy technically involves using the fragrance of plant essences to promote healing, scents heal our surroundings on a daily basis. The smell of freshly-cut grass, for instance, is a distress call to warn other plants to switch their defense mechanisms on, and to protect themselves against parasitic bacteria.
Let’s look at a few examples of how popular ingredients have been ingeniously used in Indian society.
Sandalwood (Chandan)- In traditional medicine, sandalwood oil has been used as an antiseptic and astringent, and for the treatment of headache, stomach ache, and urinary and genital disorders. In India, the essential oil, emulsion, or paste of sandalwood is used in the treatment of inflammatory and eruptive skin diseases. The oil has been used in the traditional Ayurveda medicinal system as a diuretic and mild stimulant, and for smoothing the skin.
Turmeric- Historically, turmeric was used in Ayurveda and other traditional Indian medical systems for disorders of the skin, upper respiratory tract, joints, and digestive system. Today, turmeric is promoted as a dietary supplement for a variety of conditions, including arthritis, digestive disorders, respiratory infections, allergies, liver disease, depression, and many others.
Basil (Tulsi)- Indian mythology attaches a great significance to Basil by recognizing it as a holy herb. Perhaps, such significance comes from the actual health applications of the herb. Its use is recommended as a first aid in the treatment of respiratory, digestive and skin diseases. Apart from these common ailments, Ayurveda also recognizes its use for the diseases ranging up to tumorous growths.
The symbiotic relationship we have with nature is indestructible. Today, there’s a great demand for brands to embrace nature and run operations in conjunction with preserving the environment around. New age business models realize that their consumers are looking for a sustainable story behind the brands they consume and the immense value of uplifting the mind, body and soul through nature’s goodness.
At Savour & Aura, our very ethos exists in an ecosystem of bringing forth products born out of nature and keeping alive the age-old traditions of our Indian craftsmanship. Our curated range of products provide raw natural benefits, such as lavender that creates a calming environment to relieve stress, musk & rose that create an enigmatic fragrance for him & her, the enchanting richness of royal saffron, and various other fragrances and oils that provide a host of multidisciplinary benefits. We are blessed with a country that is so rich in its topography that we wouldn’t choose otherwise to run our story than in the lap of nature.
Visit our website to learn more about Savour & Aura and our range of fragrances and oils that have been carefully selected to captivate your mind, body & soul.